Hearing aid sales

In 2026, the European Hearing Instrument Manufacturers Association (EHIMA) reported that global hearing aid sales by its members, the world’s largest and leading hearing instrument manufacturers, of 23.16 million units in 2025, representing a further increase compared to 2024.

“We are encouraged to see continued growth in hearing instrument adoption across global markets,” said Peter Karlströmer, President of EHIMA. “The 2025 figures reflect increasing awareness of the importance of hearing health and the positive impact that professionally fitted hearing solutions can have on quality of life, social participation, and healthy ageing.”

Global Unit Sales:
2020: 14.12 million (-17.2%)
2021: 19.34 million (+37.0%)
2022: 20.25 million (+4.7%)
2023: 21.81 million (+7.7%)
2024: 22.69 million (+4%)
2025: 23.16 million (+2.1%)
(Source: EHIMA data)

EHIMA expects that an increased awareness of hearing care in the coming years as the world’s population grows and ages. In the European Union alone, around 22.6 million people live with untreated, disabling hearing loss, leading to annual costs of 185 billion Euros.** With hearing aids and hearing implants, EHIMA members offer high-quality and cost-effective solutions that help people with hearing loss reduce these risks, remain independent and participate fully in society well into old age.

Key Facts on Hearing Loss:

• 1 in 10 of the total EU population states a hearing loss.*
• Only 1 in 3 of the hard of hearing people uses hearing instruments.*
• Untreated hearing loss costs EU and UK each year 185 billion €.**
• Hearing aids and hearing implants help to reduce these costs.**

Source:
*EuroTrak Data (https://hearingyou.org/knowledge-hub/)
**Bridget Shield (2019): Hearing Loss – Numbers and Costs, Brunel University London; (https://hearingyou.org/wp-content/uploads/2026/08/Hear-it-Report-Hearing-Loss-Numbers-and-Costs-2019.pdf)